About the project

Elogika (from the greek ελογικά "logically") is a women-owned company in São Paulo - Brazil, whose goal is to empower female entrepreneurs by offering an array of courses and content on business, fashion, behavioral psychology, cultural tips, etc.

We created a powerful but non-clichê communication strategy that included the combination of comprehensive and relevant subjects as well as a visual language that is delicate and feminine.

Client: Elogika

Products: Social Media;

Company Identity;

Strategic Planning

Language: Portuguese & English

Year: 2021

Elogika

Tips & Tutorials

"Traveling soon?

Here are 02 tips to beat the jet lag."

Language: Portuguese

Design & Copy: Ally Shelton

Motivational

Featuring quotes from strong, powerful women to inspire a new generation of trailblazers.

Concept & Design: Paula Blandy

Fashion & Beauty

"The 3 biggest fashion trends of

Winter 2021"

Concept: Karen Mello

Design: Ally Shelton

INSTAGRAM/ FACEBOOK POSTS

We opted for a nude/ neutral color palette to enforce the concepts of flexibility and femininity. This choice allowed us to create a riveting dichotomy for the brand when we paired it with a strong editorial line. Elogika's social media channels are geared toward women who are determined to become successful in all facets of their lives.

The posts below are a compilation of a series of Instagram content we created for ELOGIKA. We used stories, reels, carousels, and every available feature to share content on the platform so that we could increase reach and organically impact the company's target audience while building its brand.